About Jacob Darling
Strategy and systems — built by someone who's done both for 15 years.
I'm Jacob Darling — a marketing strategist, systems architect, and technologist based in Indianapolis. Over the past 15 years I've built marketing infrastructure for healthcare systems, law firms, financial advisors, e-commerce brands, nonprofits, and startups. I've led marketing from the inside as a director and built campaigns from the outside as a consultant. I know both sides.
What makes me different isn't just the range — it's the depth. I don't hand your strategy to a developer and hope for the best. I build the strategy and the system that executes it. CRM architecture, marketing automation, web development, analytics pipelines, AI integrations — I do the work myself, and I measure everything.
I started Darling MarTech because small businesses deserve the kind of senior-level thinking and hands-on execution that used to be reserved for brands with agency retainers. When you work with me, you get me — directly, personally, and accountably.
Credentials
Strategic depth is only useful if it shows up in the work. These are the signals behind how I operate.
Education
- B.S. Business Management — Indiana University, 2008
Recognition
- Gold Key Photography Award — Scholastic Art & Writing Awards, 2008
Operating range
- Healthcare, legal, finance, e-commerce, nonprofit, SaaS, and local service businesses
- Indianapolis-based with strategy-to-execution delivery across brand, web, CRM, automation, and analytics
Industries
2026
Present
Founder
Darling MarTech
I started Darling MarTech in January 2026 because small businesses deserve the kind of senior-level marketing strategy and technical execution that used to be reserved for brands with agency retainers — and they deserve it from one person who actually does the work.
I work with small businesses and startups that need both the strategy and the system that executes it. The ones who are tired of hiring agencies that hand them off to juniors, or freelancers who can build a site but can't build a pipeline.
I solve the gap between marketing vision and technical reality. No hand-offs. No account managers. Strategy, automation, development, and analytics — handled directly, measured honestly, built to compound.
Career History
2023
Marketing Director
Graston Technique LLC
Indianapolis, IN
Aug 2023 – Dec 2025
Built full MarTech ecosystem for a high-volume clinician education platform serving thousands of providers.
2023
Interim Director of Marketing
Ultimate Technologies Group
Fishers, IN
Mar – Jul 2023
Led marketing strategy and execution during a key transitional period, ensuring business continuity across all channels.
2022
Marketing Manager
Riley Bennett Egloff LLP
Indianapolis, IN
Jul 2022 – Mar 2023
Led strategic marketing, digital communications, and client development for a leading Indianapolis law firm.
2015
Marketing Administrator
Riley Bennett Egloff LLP
Greater Indianapolis
Jun 2015 – Nov 2022
Managed content marketing, website, social media, graphic design, and firm-to-client communications.
2013
Marketing Coordinator
Deerfield Financial Advisors
Indianapolis, IN
Jun 2013 – Jun 2015
Executed marketing initiatives to elevate brand awareness and attract new clients for a financial advisory firm.
2009
Marketing Coordinator
Pike Medical Consultants
Greater Indianapolis
Sep 2009 – Jun 2013
Directed all marketing — strategy, budgeting, advertising, branding, PR, website, and events. Reported directly to the company president.
2007
Marketing Intern
OrthoIndy
Indianapolis, IN
2006 – 2007
Gained foundational experience in healthcare marketing — content development and event coordination.
Ready to work together?
I keep my client list small. Let's see if we're a fit.