Indianapolis, IN · Built for operators

Strategy, systems, websites, and growth — in one accountable lead.

When marketing growth, websites, CRM, automation, and reporting don't connect, everything gets harder to run and harder to trust. I fix the gaps between strategy, systems, and execution — directly with you. No agencies. No hand-offs.

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Years Experience

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Automations Built

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Users Served

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Avg Conversion Lift

Services

Where the bottlenecks usually show up.

Most businesses don't need more activity. They need one missing layer fixed first — strategy, website conversion, CRM automation, or visibility and demand. If you already know where the bottleneck is, go deeper in services. If you want outcome proof first, go to work.

Find your service pathSee matching proof

Strategy & Leadership

When no one is truly steering the whole system, priorities drift and results get harder to trust. This is where senior direction, clear sequencing, and accountable execution come in.

  • Fractional marketing lead
  • Positioning and GTM
  • Channel planning

Brand, Websites & UX

When the site looks acceptable but underperforms — trust is weak, pages are unclear, conversion is low — a rebuild or restructure fixes the structure, not just the visuals.

  • Brand identity
  • Website redesigns
  • Booking and quote flows

CRM, Automation & AI

When leads, follow-up, and reporting live in disconnected tools, growth becomes manual and unreliable. This work fixes the structure behind how the business actually runs.

  • CRM architecture
  • Workflow automation
  • AI and internal tools

SEO, Content & Demand

When visibility is weaker than it should be or traffic isn't turning into action, the fix is usually structure and conversion clarity — not just more content or more spend.

  • Local SEO
  • Content systems
  • Paid and organic growth

Free strategy utilities

Choose your starting point.

Run one of four practical tools to diagnose the real issue, prioritize the next move, and walk into a strategy conversation with context instead of guesswork.

Choose this path when you need a fast diagnosis. Choose work when you need proof first. Choose contact when you want help deciding.

AssessStrategic direction signal

CMO Simulator

Run a CMO-level decision session and expose priority gaps.

Run the session
Prioritize0-100 readiness score + fix direction

GEO Readiness Auditor

See if AI search can find your business and what to fix first.

Get your GEO score
PlanPrioritized roadmap draft

CMO Roadmap Generator

Turn constraints and goals into a practical 90-day plan.

Build your roadmap
ValidateModel confidence snapshot

Attribution Snapshot

Compare model spread before shifting spend or channel strategy.

Compare channel credit

Selected proof

Proof you can scan fast.

Start with five high-signal builds. Open any card for the full case; the full proof library lives on the Work page.

Go to full proof library

Showing 317 BBQ, case study 1 of 5.

What People Are Saying

Proof that travels well.

Peer recommendations from operators I've worked with — collected as proof, not filler.

10Recommendations loaded
2009-2025Timeline of trust
05Collaboration contexts
Use left and right arrow keys to navigate testimonials. Press Home to go to the first testimonial and End to go to the last.
Showing testimonial 1 of 10: Jesse Wey.
LinkedIn recommendationsOctober 14, 2025
01 / 10

I've known Jacob and worked with him off and on for more than two decades, and he continues to impress me with the energy, creativity, and passion he brings to everything he does. He thrives in fast-paced environments and is always eager to explore new tools and technologies to get results. Jacob has a great balance of strategic thinking and hands-on execution, and I’ve learned a lot from working alongside him. I’d recommend him to anyone looking for a marketing professional who’s both forward-thinking and results-oriented.

Jesse Wey

Web Development | IT | Marketing | People

Worked with Jacob on the same teamOctober 14, 2025

Need help choosing the right next step?

If you've looked at the work, services, or tools and still need direction, we can map the right path together.

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