Selected work

Proof beats promises.

Outcomes you can trace — strategy, systems, and execution — without the vendor runaround.

Flagship proof

Anchor cases — full context, metrics, and what changed.

SaaS / Healthcare Training · Marketing Automation · Platform Engineering

Graston Technique®

A static directory. A fragmented training pipeline. Eight manual processes. I automated all of it.

+212% qualified leads

Open case study

Systems built inside this engagement

The Launchpad95% reduction in manual overhead The Closer0 manual invoices post-deployment The Compass99.98% uptime SLA The Fortress85k+ threats blocked/month Graston Growth EngineReal-time viewport spatial search Smart Sales & Pricing Tool+38% lead-to-demo conversion Investment ROI Planner+212% qualified lead volume Clinical Compass400+ certified practitioners reached License Requirements Navigator50 states indexed

Hospitality · Brand Identity, Visual Storytelling & Web

317 BBQ

Great BBQ that nobody could taste through the screen — until now.

120% increase in time on site

Open case study

Healthcare · Fractional CMO · Brand Architecture · Multi-Division Platform

Pike Medical Consultants

One medical group. Five divisions. One person holding the digital strategy together.

45% patient growth over 3 years

Open case study

Divisions inside this engagement

PrimaryCare Indy75% more online bookings UrgentCare Indy+35% patient bookings

Local Retail · Brand Identity · Web & Booking

Hoosier Boy Barbershop

A brand so rooted in Indiana it couldn't be confused for anyone else.

90% more online bookings

Open case study

Systems built inside this engagement

Hoosier Boy BarbershopDual-sided owner + client product

Supporting cases

Legal Advisory · Brand Identity · Professional Services

Black Letter

A brand built from the meaning of its own name.

Full brand identity system delivered

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Local Retail · Brand Identity · Streetwear & Culture

Circle City Kicks

A sneaker brand that looks like it belongs to Indianapolis — because it does.

Full brand system delivered

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Medical Aesthetics · Brand Identity · Launch Strategy

Clean Aesthetic

Clinical credibility. Luxury feel. One brand that held both.

0 to full brand system in one engagement

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Fitness & Coaching · Brand Identity · Kinetic Design

Perpetual Movement Fitness

A fitness brand that communicates progress — not performance.

Minimal kinetic mark built around a single concept

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Legal · Embedded Marketing · Digital Transformation

Riley Bennett Egloff LLP

Seven years inside one of Indianapolis's most respected law firms. Every marketing channel. Every client touchpoint.

7+ year engagement

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Legal Services · Brand Identity & Web

Tuohy Bailey & Moore LLP

A law firm with 200 years of experience. A brand that finally showed it.

45% bounce rate reduction

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E-Commerce · Content Strategy · Direct Response

Behr Pet Essentials

When the product is complex, the content has to do the selling.

+28% average cart value

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Non-Profit · Event Marketing · Sponsorship Strategy

Primary Colours

$46,000 raised for local artists. Zero corporate donors turned away.

$46k+ revenue

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Local Service · SEO · Lead Generation · Heritage Brand

Russell Painting Co.

43 years of trust. Zero visibility online. I fixed that.

4.9★ Google rating

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Creative proof

From the studio

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