Selected work

Proof beats promises.

Outcomes you can trace across strategy, systems, and execution, without the vendor runaround.

Jump to flagship proof Explore services

Strategy-to-execution continuityMeasured outcomes over vanity metricsFlagship plus supporting proof depth

Business lens

Scan the same proof through the kind of business you run.

Flagship proof

New here? Start with these anchor cases first — full context, strongest outcomes, and what changed.

SaaS / Healthcare Training · Marketing Automation · Platform EngineeringFlagship · Start here

Graston Technique®

A static directory. A fragmented training pipeline. Eight manual processes. I automated all of it.

+212% qualified leads

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Systems built inside this engagement

The Launchpad95% overhead reduction The Closer0 manual invoices post-deployment The Compass99.98% uptime SLA The Fortress85k+ threats blocked/month Graston Growth EngineReal-time viewport spatial search Smart Sales & Pricing Tool+38% lead-to-demo conversion Investment ROI Planner+212% qualified leads Clinical Compass400+ certified practitioners reached License Requirements Navigator50 states indexed

Hospitality · Brand Identity, Visual Storytelling & WebFlagship · Start here

317 BBQ

Great BBQ that nobody could taste through the screen — until now.

120% increase in time on site

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Project notes

Menu-first UXCatering pathwayProudly IndianaPhotography + video

Healthcare · Fractional CMO · Brand Architecture · Multi-Division PlatformFlagship · Start here

Pike Medical Consultants

One medical group. Five divisions. One person holding the digital strategy together.

45% patient growth over 3 years

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Divisions inside this engagement

PrimaryCare Indy75% more online bookings UrgentCare Indy+35% patient bookings

Local Retail · Brand Identity · Web & BookingFlagship · Start here

Hoosier Boy Barbershop

A brand so rooted in Indiana it couldn't be confused for anyone else.

90% more online bookings

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Systems built inside this engagement

Hoosier Boy BarbershopPublic booking + admin command center

Supporting proof

Hospitality & Local

Barbershop Command Center

Public booking + admin command center

A connected booking, CRM, and operations platform — public scheduling on one side, owner/barber command logic on the other.

Built within Hoosier Boy Barbershop

Hospitality & Local

Russell Painting Co.

4.9★ Google rating

43 years of trust. Zero visibility online. I fixed that.

Local SEO

Healthcare

PrimaryCare Indy

75% more online bookings

An independent clinic that learned to compete with health systems — and win.

Inside Pike Medical ConsultantsLocal SEO

Healthcare

UrgentCare Indy

+35% patient bookings

People don't browse urgent care sites for fun. They land there because something hurts.

Inside Pike Medical ConsultantsLocal SEO

Healthcare

Blazing Star Therapy

Consultation-ready launch foundation

A newly formed therapy practice launched with a calm, credibility-first site that reduces hesitation and makes first contact feel safe.

Website Strategy

Automation & Systems

Automation & Systems

Quote Builder & Pricing Tool

+38% lead-to-demo conversion

An interactive quote builder — bundles, equipment configs, and institutional tiers priced live while the prospect is still on the call.

Inside Graston Technique®

Automation & Systems

Clinical Protocol Builder

400+ certified practitioners reached

Protocol answers in under two minutes — a guided, progressive-disclosure workflow that supports clinical reasoning without tying up the team.

Inside Graston Technique®

Automation & Systems

License Requirements Navigator

50 states indexed

Fifty states, two inputs, one definitive answer — state-by-state CEU and renewal requirements without the support-ticket spiral.

Inside Graston Technique®

Brand Identity

Black Letter

Full brand identity system delivered

A brand built from the meaning of its own name.

Brand Identity

Clean Aesthetic

0 to full brand system in one engagement

Clinical credibility. Luxury feel. One brand that held both.

Brand Identity

Perpetual Movement Fitness

Minimal kinetic mark built around a single concept

A fitness brand that communicates progress — not performance.

E-Commerce

Circle City Kicks

Full brand system delivered

A sneaker brand that looks like it belongs to Indianapolis — because it does.

E-Commerce

Behr Pet Essentials

+28% average cart value

When the product is complex, the content has to do the selling.

Conversion Optimization

Legal & Professional

Riley Bennett Egloff LLP

7+ year engagement

Seven years inside one of Indianapolis's most respected law firms. Every marketing channel. Every client touchpoint.

Legal & Professional

Tuohy Bailey & Moore LLP

45% bounce rate reduction

A law firm with 200 years of experience. A brand that finally showed it.

Website Strategy

Non-Profit

Primary Colours

$46k+ revenue

$46,000 raised for local artists. Zero corporate donors turned away.

Every serious build started as a conversation.

Start one