Healthcare · Brand Identity, Web, Local SEO & Paid Acquisition
UrgentCare Indy
The strategic phrase that anchored this project was "urgency meets trust." It sounds simple.
Urgent care is a category where your website is doing triage before the patient walks in the door. Signal: +35% patient bookings
+35% patient
bookings
This build supports Local SEO & Search Visibility
Problem / System
People don't browse urgent care sites for fun. They land there because something hurts.
Urgent care is a category where your website is doing triage before the patient walks in the door.
The Challenge
Urgent care is a category where your website is doing triage before the patient walks in the door.
The Approach
The strategic phrase that anchored this project was "urgency meets trust." It sounds simple.
The Build
Brand Identity
Developed the brand system from scratch — logo, color palette, typography, and an identity designed to scale across signage, patient badges, print, and digital. The primary mark combined a medical cross with forward-motion design language: fast access to care without sacrificing warmth or professionalism.
Website Redesign (WordPress, Mobile-First)
Built on WordPress with a mobile-first layout — because urgent care patients are almost universally on a phone, in a hurry, often anxious. I structured the homepage to immediately surface: conditions treated, clinic hours, insurance and self-pay options, online check-in, and a direct bridge into PrimaryCare Indy for continuity of care.
Clockwise MD / Online Check-In Integration
Integrated Clockwise MD for real-time online check-in and live wait-time estimates. This single feature changed how patients interacted with the clinic before they arrived — giving them control over timing, reducing lobby dwell time. Result: 60% of visits shifted to online check-in, and average wait time dropped 30%.
Website and results
Interface surfaces that carried conversion and clarity
Trust and brand
Identity assets that anchor authority and recall
Supporting brand and campaign proof
Supporting brand and campaign material from the engagement
UrgentCare Indy
Visit brand siteUrgentCare Indy is a walk-in medical clinic in Indianapolis providing affordable treatment for minor illnesses and injuries. As a division of Pike Medical Consultants, they offer on-site labs, vaccines, physicals, and occupational health services, serving as a convenient, cost-effective alternative to emergency room visits for patients aged two and up.
Values
Aesthetic direction
Voice
Fonts
Campaign hooks
The Outcome
Online bookings climbed 35%. Online check-in accounted for 60% of all visits. Average patient wait time dropped 30%. Patient satisfaction scores rose 25%. Local search visibility reached the top 3 in Indianapolis.
UrgentCare Indy stopped being a clinic with a website and started being a clinic with a digital patient acquisition system. Every layer of the experience — brand, site architecture, check-in flow, pricing transparency, local visibility, paid demand — was working together.
This build supports Local SEO & Search Visibility
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