Healthcare Training · Sales Enablement · Pricing Intelligence
Smart Sales & Pricing Tool
I optimized for field use first: vanilla HTML, CSS, and JavaScript — no install, no login, a tab open next to Zoom.
Graston's catalog mixed certifications, equipment configurations, and institutional tiers. Signal: +38% lead-to-demo conversion
+38% lead-to-demo
conversion
This build supports Fractional CMO & Embedded Marketing Leadership
Problem / System
An interactive quote builder — bundles, equipment configs, and institutional tiers priced live while the prospect is still on the call.
Graston's catalog mixed certifications, equipment configurations, and institutional tiers.
The Challenge
Graston's catalog mixed certifications, equipment configurations, and institutional tiers.
The Approach
I optimized for field use first: vanilla HTML, CSS, and JavaScript — no install, no login, a tab open next to Zoom.
The Build
Real-Time Pricing Engine
JavaScript configuration object encoding bundles, discounts, and institutional rules — one module to maintain, immediate outputs on every change.
Sales-Call UX (v1 → v2)
Shipped quickly, observed real demos, then redesigned flows for how reps configured quotes under pressure — without rewriting trusted math.
Zero-Dependency Deployment
Static asset pattern so reps anywhere can run quotes offline-friendly and IT-light — critical for conference floors and remote sales.
The Outcome
Lead-to-demo conversion improved 38% when pricing could be answered live, accurately, with full configuration detail — prospects did not need to "think about it" in a follow-up void.
Internal friction dropped: reps stopped hand-building spreadsheet quotes; pricing stopped answering one-off "what if" emails.
Proof statement from the engagement: shipping a credible v1 and iterating on usage beats designing a perfect tool in isolation — and a disciplined JS file can replace a week of spreadsheet labor.
This build supports Fractional CMO & Embedded Marketing Leadership
Open the tool
Smart Sales & Pricing — live quoting workspace
Open the shipped browser tool — same static build reps kept beside live calls.
Ready to give sales accurate numbers in the moment prospects still care?
Let's talk about what that looks like.